好吧，我必須承認我的骨頭軟了。(27/Nov/2012)
2012年12月1日 星期六
2012年11月26日 星期一
2012年11月2日 星期五
2012年10月17日 星期三
生死疲勞
這兩天晚上睡不著覺，竟然看完了莫言的生死疲勞!
莫言下筆粗澀，詞語簡單，描寫直接，形容怪異，思想豐富野心勃勃，文字的簡單被豐富的想象填滿，摸勻，感覺平衡了，就好像在地上撿了個樹枝，和了泥巴，在粗糙的岩石上硬是畫了個五彩斑斕的世界出來。
這和我之前讀的文章有所不同，我之前讀的多是細膩的精品，咬一口，嚼三嚼，我感嘆作家淵博的知識和故事鋪排的周密，我喜歡細細的品位那字裡行間的味道，，我享受一句話里隱藏的層次，欣賞作者用字的精巧和用詞的美妙，句子的精煉，那多一個字不能多，少一個字不能少的恰到好處。
莫言玩的不是文字，是故事，敘述直白，全是長拳，你會忽略他的文字而直接沈浸在他要告訴你的故事里，沒有花巧，拳拳到肉。
我很久沒有讀小說了，因為忙，也因為那些小說栓不住我，"生死疲勞" 栓住我了，我被拖到故事里欲罷不能。
這裡有幾點提一下：
1）我國的作家阿城，曾經撰文說愛情是一種化學反應，此論標新立異，聽來頗感新鮮，但如果愛情能用化學方式製造並能用化學方式控制，小說家就沒有用武之地了 ....
注：這不是我說的嗎？這個愛情和化學不是我原創的嗎？呵呵.... 真是太陽地下沒新鮮事兒，我要回頭找找我說愛情化學論的那個 blog 出來。
2）"西門鬧，你的一切情況，我都知道了，你心中，現在還有仇恨嗎？" 我猶豫了一下，搖了搖頭。
"這個世界上，懷有仇恨的人太多太多了，"閻王悲涼地說，"我們不願意讓懷有仇恨的靈魂，再轉生為人，但總有那些懷有仇恨的靈魂漏網。"
"我已經沒有仇恨了，大王！"
"不，我從你的眼睛里，看得出還有一些仇恨的殘渣在閃爍，"閻王說，"我將讓你在畜生道里再輪回一次，但這次是靈長類，離人類已經很近了，坦白地說，是一隻猴子，時間很短，只有兩年。希望你在這兩年里，把所有的仇恨發洩乾淨，然後，便是你重新做人的時辰。"
注：除了這本書的故事，整本書里令我為之一震的就是這段了，我要有空查查，看看有沒有出處。(讀到這裡，也真的感覺到西門鬧的仇恨確實磨滅了很多很多.....)
2012年9月22日 星期六
iPhone 5
通過 iPhone 5 的發佈，可以看到 apple的 marketing strategy 的轉變，清晰感覺到 iphone 和 fashion 的關係已經遠遠超過以往單純的 "tech fashion"，現在已經提高到了 "premium fashion" 的地步。
官方介紹中除了突出新 iphone 的速度 (硬體介紹只是點到為止)，則更大幅度介紹了 iphone5 的 craftsmanship , 這種側重是前所沒有的，相似的 promotion point 更多出現在珠寶，鐘錶，房車這種高檔奢侈品上，從此可以看出apple對新phone產品認識，市場發展方向，都遠遠超普羅大眾對 iphone5 的期望，我看 apple 正再一次的把電話市場潛移默化，其他廠商還是乖乖的被牽著鼻子走，或只能滿足要求並不太高的市場消費者。
Andrew
官方介紹中除了突出新 iphone 的速度 (硬體介紹只是點到為止)，則更大幅度介紹了 iphone5 的 craftsmanship , 這種側重是前所沒有的，相似的 promotion point 更多出現在珠寶，鐘錶，房車這種高檔奢侈品上，從此可以看出apple對新phone產品認識，市場發展方向，都遠遠超普羅大眾對 iphone5 的期望，我看 apple 正再一次的把電話市場潛移默化，其他廠商還是乖乖的被牽著鼻子走，或只能滿足要求並不太高的市場消費者。
Andrew
2012年9月7日 星期五
都是必然的，把心放平吧
人類社會從來都有兩個腳，相互追趕才能不停進步，一個腳是保守，一個腳是激進：保守是年齡的產物，激進是荷爾蒙的爆發。回頭看看歷史，沒有甚麼新鮮，大家都是社會要前進時必然的產物，大家都是歷史形成前被擺出的棋子，在一個無形的力量下，向似乎是自己選擇的方向前進著。
不用對自己的冷漠失望，也不用為自己的熱血激動，大家只不過是兩個陣營的兵，既沒有你自以為是的偉大，也沒人在乎你那脆弱的渺小，真正力量的抗衡是你我不能理解和左右的，如果有一天你有資格參與了這個抗衡，你會發現，呵呵，原來＂民主＂是有說明書的...
Andrew • 7/Aug, 2012
2012年7月7日 星期六
Why kids rebel ?
Very good to read.
From (http://answers.yahoo.com/question/index?qid=20101108203753AAetS5D)
For the most part it is natural for teenagers to rebel against their parents. It is part of the growing up process. When you are a child, you love your parents like a child. You are extremely attached to them. If you always loved your parents with this childish love, you would never leave the house and go have your own family. During the teen years, the child tests and pushes against this relationship, doing some damage to the relationship so that it can be reformed into an adult-parent relationship.
A simple example of this is that most teens at some point or other are embarrassed by their parents. When they were kids, they thought their parents were the greatest. Now, as teens, they are starting to separate themselves from their parents and establish themselves as individuals.
Now, this is no way justifies rebelling against your parents. It doesn't make it okay to break rules, be disrespectful and etc. Teens don't need to be a flat out jerk to their parents in order to reform their relationship in a new way. It seems to me that teens today are more likely to stage a huge rebellion, and I think this is mostly due to the way that they are raised. If you are spoiled and given whatever you want as a child, you are going to expect to receive what you want as a teen. Kids want toys and an extra cookie or something....teens want to stay out all night, party and etc. Parents gave the kid the extra cookie, but most of them don't want their kids doing drugs. So, they start trying to put their foot down...
The teenage years were already primed by nature to be a bit difficult and turbulent - hormones, brain development, redefining relationships - now have a totally spoiled kid goes through that. It isn't going to be pretty.
It is also an important fact that if you spoil your child, you to some extent teach your child not to care about your feelings. Any child who really cared about their parents wouldn't cry, pout, get angry or throw fits when they don't get what they want. So, when this kid hits puberty, they aren't going to magically start being considerate of their parents' feelings. They aren't going to consider their parents' feelings at all. They've been raised to believe that their parents' feelings don't matter.
You said that teens who are rebelling are hurting themselves more than others. Another side-effect of spoiling children is that they do not learn self-discipline. Self-discipline is the ability to say, "I can wait to get what I want." It is the ability to set a long term goal and work towards it, with little payoff on an immediate basis. Teens who were spoiled aren't thinking about college, they aren't thinking about their report cards. They are thinking about what they want *Right NOW*. They have never learned to wait or to put in time and effort.
Obviously, this does not apply to all teens. I didn't rebel at all against my parents. I redefined our relationship in other ways. It sounds like you aren't rebelling either. You should be very proud of yourself :). You are doing a great job working hard towards college and your future. It is so sad that your attitude isn't as common as it used to be. I hope your parents realize what a wonderful child they have :).
From (http://answers.yahoo.com/question/index?qid=20101108203753AAetS5D)
For the most part it is natural for teenagers to rebel against their parents. It is part of the growing up process. When you are a child, you love your parents like a child. You are extremely attached to them. If you always loved your parents with this childish love, you would never leave the house and go have your own family. During the teen years, the child tests and pushes against this relationship, doing some damage to the relationship so that it can be reformed into an adult-parent relationship.
A simple example of this is that most teens at some point or other are embarrassed by their parents. When they were kids, they thought their parents were the greatest. Now, as teens, they are starting to separate themselves from their parents and establish themselves as individuals.
Now, this is no way justifies rebelling against your parents. It doesn't make it okay to break rules, be disrespectful and etc. Teens don't need to be a flat out jerk to their parents in order to reform their relationship in a new way. It seems to me that teens today are more likely to stage a huge rebellion, and I think this is mostly due to the way that they are raised. If you are spoiled and given whatever you want as a child, you are going to expect to receive what you want as a teen. Kids want toys and an extra cookie or something....teens want to stay out all night, party and etc. Parents gave the kid the extra cookie, but most of them don't want their kids doing drugs. So, they start trying to put their foot down...
The teenage years were already primed by nature to be a bit difficult and turbulent - hormones, brain development, redefining relationships - now have a totally spoiled kid goes through that. It isn't going to be pretty.
It is also an important fact that if you spoil your child, you to some extent teach your child not to care about your feelings. Any child who really cared about their parents wouldn't cry, pout, get angry or throw fits when they don't get what they want. So, when this kid hits puberty, they aren't going to magically start being considerate of their parents' feelings. They aren't going to consider their parents' feelings at all. They've been raised to believe that their parents' feelings don't matter.
You said that teens who are rebelling are hurting themselves more than others. Another side-effect of spoiling children is that they do not learn self-discipline. Self-discipline is the ability to say, "I can wait to get what I want." It is the ability to set a long term goal and work towards it, with little payoff on an immediate basis. Teens who were spoiled aren't thinking about college, they aren't thinking about their report cards. They are thinking about what they want *Right NOW*. They have never learned to wait or to put in time and effort.
Obviously, this does not apply to all teens. I didn't rebel at all against my parents. I redefined our relationship in other ways. It sounds like you aren't rebelling either. You should be very proud of yourself :). You are doing a great job working hard towards college and your future. It is so sad that your attitude isn't as common as it used to be. I hope your parents realize what a wonderful child they have :).
2012年6月28日 星期四
Story is about everything.
Storytelling.
Marketing is all about storytelling, it creates an interesting and attractive story which leads people to find and discover your service and product.
The product is about storytelling, too, people get into the story should start from the moment they opened the box, the way they open, hold, touch and feel about your product should be a part of the story you are trying to tell people. The story is letting people feel, like they are inside the story already, not simply written the story on the box cover or the menu, people will remember the story and the impact, not the letters, you can also call this, experience.
The product design about feels the contain not read the contents. A good product makes people enjoy, so be aware why. If you successfully bring the story into your product, and people felt the same way like what you created for, it will be a great product and will be last for a long time.
2012年6月23日 星期六
2012年4月7日 星期六
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