通過 iPhone 5 的發佈，可以看到 apple的 marketing strategy 的轉變，清晰感覺到 iphone 和 fashion 的關係已經遠遠超過以往單純的 "tech fashion"，現在已經提高到了 "premium fashion" 的地步。
官方介紹中除了突出新 iphone 的速度 (硬體介紹只是點到為止)，則更大幅度介紹了 iphone5 的 craftsmanship , 這種側重是前所沒有的，相似的 promotion point 更多出現在珠寶，鐘錶，房車這種高檔奢侈品上，從此可以看出apple對新phone產品認識，市場發展方向，都遠遠超普羅大眾對 iphone5 的期望，我看 apple 正再一次的把電話市場潛移默化，其他廠商還是乖乖的被牽著鼻子走，或只能滿足要求並不太高的市場消費者。
Andrew
2012年9月7日 星期五
都是必然的，把心放平吧
人類社會從來都有兩個腳，相互追趕才能不停進步，一個腳是保守，一個腳是激進：保守是年齡的產物，激進是荷爾蒙的爆發。回頭看看歷史，沒有甚麼新鮮，大家都是社會要前進時必然的產物，大家都是歷史形成前被擺出的棋子，在一個無形的力量下，向似乎是自己選擇的方向前進著。
不用對自己的冷漠失望，也不用為自己的熱血激動，大家只不過是兩個陣營的兵，既沒有你自以為是的偉大，也沒人在乎你那脆弱的渺小，真正力量的抗衡是你我不能理解和左右的，如果有一天你有資格參與了這個抗衡，你會發現，呵呵，原來＂民主＂是有說明書的...
Andrew • 7/Aug, 2012
2012年7月7日 星期六
Why kids rebel ?
Very good to read.
From (http://answers.yahoo.com/question/index?qid=20101108203753AAetS5D)
For the most part it is natural for teenagers to rebel against their parents. It is part of the growing up process. When you are a child, you love your parents like a child. You are extremely attached to them. If you always loved your parents with this childish love, you would never leave the house and go have your own family. During the teen years, the child tests and pushes against this relationship, doing some damage to the relationship so that it can be reformed into an adult-parent relationship.
A simple example of this is that most teens at some point or other are embarrassed by their parents. When they were kids, they thought their parents were the greatest. Now, as teens, they are starting to separate themselves from their parents and establish themselves as individuals.
Now, this is no way justifies rebelling against your parents. It doesn't make it okay to break rules, be disrespectful and etc. Teens don't need to be a flat out jerk to their parents in order to reform their relationship in a new way. It seems to me that teens today are more likely to stage a huge rebellion, and I think this is mostly due to the way that they are raised. If you are spoiled and given whatever you want as a child, you are going to expect to receive what you want as a teen. Kids want toys and an extra cookie or something....teens want to stay out all night, party and etc. Parents gave the kid the extra cookie, but most of them don't want their kids doing drugs. So, they start trying to put their foot down...
The teenage years were already primed by nature to be a bit difficult and turbulent - hormones, brain development, redefining relationships - now have a totally spoiled kid goes through that. It isn't going to be pretty.
It is also an important fact that if you spoil your child, you to some extent teach your child not to care about your feelings. Any child who really cared about their parents wouldn't cry, pout, get angry or throw fits when they don't get what they want. So, when this kid hits puberty, they aren't going to magically start being considerate of their parents' feelings. They aren't going to consider their parents' feelings at all. They've been raised to believe that their parents' feelings don't matter.
You said that teens who are rebelling are hurting themselves more than others. Another side-effect of spoiling children is that they do not learn self-discipline. Self-discipline is the ability to say, "I can wait to get what I want." It is the ability to set a long term goal and work towards it, with little payoff on an immediate basis. Teens who were spoiled aren't thinking about college, they aren't thinking about their report cards. They are thinking about what they want *Right NOW*. They have never learned to wait or to put in time and effort.
Obviously, this does not apply to all teens. I didn't rebel at all against my parents. I redefined our relationship in other ways. It sounds like you aren't rebelling either. You should be very proud of yourself :). You are doing a great job working hard towards college and your future. It is so sad that your attitude isn't as common as it used to be. I hope your parents realize what a wonderful child they have :).
From (http://answers.yahoo.com/question/index?qid=20101108203753AAetS5D)
For the most part it is natural for teenagers to rebel against their parents. It is part of the growing up process. When you are a child, you love your parents like a child. You are extremely attached to them. If you always loved your parents with this childish love, you would never leave the house and go have your own family. During the teen years, the child tests and pushes against this relationship, doing some damage to the relationship so that it can be reformed into an adult-parent relationship.
A simple example of this is that most teens at some point or other are embarrassed by their parents. When they were kids, they thought their parents were the greatest. Now, as teens, they are starting to separate themselves from their parents and establish themselves as individuals.
Now, this is no way justifies rebelling against your parents. It doesn't make it okay to break rules, be disrespectful and etc. Teens don't need to be a flat out jerk to their parents in order to reform their relationship in a new way. It seems to me that teens today are more likely to stage a huge rebellion, and I think this is mostly due to the way that they are raised. If you are spoiled and given whatever you want as a child, you are going to expect to receive what you want as a teen. Kids want toys and an extra cookie or something....teens want to stay out all night, party and etc. Parents gave the kid the extra cookie, but most of them don't want their kids doing drugs. So, they start trying to put their foot down...
The teenage years were already primed by nature to be a bit difficult and turbulent - hormones, brain development, redefining relationships - now have a totally spoiled kid goes through that. It isn't going to be pretty.
It is also an important fact that if you spoil your child, you to some extent teach your child not to care about your feelings. Any child who really cared about their parents wouldn't cry, pout, get angry or throw fits when they don't get what they want. So, when this kid hits puberty, they aren't going to magically start being considerate of their parents' feelings. They aren't going to consider their parents' feelings at all. They've been raised to believe that their parents' feelings don't matter.
You said that teens who are rebelling are hurting themselves more than others. Another side-effect of spoiling children is that they do not learn self-discipline. Self-discipline is the ability to say, "I can wait to get what I want." It is the ability to set a long term goal and work towards it, with little payoff on an immediate basis. Teens who were spoiled aren't thinking about college, they aren't thinking about their report cards. They are thinking about what they want *Right NOW*. They have never learned to wait or to put in time and effort.
Obviously, this does not apply to all teens. I didn't rebel at all against my parents. I redefined our relationship in other ways. It sounds like you aren't rebelling either. You should be very proud of yourself :). You are doing a great job working hard towards college and your future. It is so sad that your attitude isn't as common as it used to be. I hope your parents realize what a wonderful child they have :).
2012年6月28日 星期四
Story is about everything.
Storytelling.
Marketing is all about storytelling, it creates an interesting and attractive story which leads people to find and discover your service and product.
The product is about storytelling, too, people get into the story should start from the moment they opened the box, the way they open, hold, touch and feel about your product should be a part of the story you are trying to tell people. The story is letting people feel, like they are inside the story already, not simply written the story on the box cover or the menu, people will remember the story and the impact, not the letters, you can also call this, experience.
The product design about feels the contain not read the contents. A good product makes people enjoy, so be aware why. If you successfully bring the story into your product, and people felt the same way like what you created for, it will be a great product and will be last for a long time.
2012年6月23日 星期六
2012年4月7日 星期六
2011年10月7日 星期五
2011年6月26日 星期日
陶朱公理財十二則 ‧ 理財十二戒 ‧ 陶朱公生意經
陶朱公理財十二則‧理財十二戒‧陶朱公生意經 （摘录）
【陶朱公理財十二則】
◎能識人：知人善惡，賑目不負。 ◎能用人：因財器便，任事可賴。
◎能知機：善貯時宜，不致蝕本。 ◎能倡率：躬行以率，觀感自主。
◎能整頓：貨物整齊，奪人心目。 ◎能敏捷：猶豫不決，到老無成。
◎能接納：禮義相交，顧客者眾。 ◎能安業：棄舊迎新，商賈大病。
◎能辯論：生財之道，開引其機。 ◎能辨貨：置貨不拘，獲利必多。
◎能收帳：勤謹不眷，取討必多。 ◎能還帳：多少先後，酌中而行。
【陶朱公理財十二戒】
◎莫慳吝：些少不施，令人懷怨。 ◎莫浮華：用度不節，破敗之端。
◎莫畏煩：取討不力，付之無有。 ◎莫優柔：胸無果敢，經營不振。
◎莫狂躁：暴以待人，取怨難免。 ◎莫固執：拘泥不通，便成枯木。
◎莫貪賒：貪賒價昂，畏還生恥。 ◎莫懶收：輕放懶收，血本無歸。
◎莫癡貨：優劣不分，貽害罪淺。 ◎莫味時：依時不兌，坐味先機。
◎莫爭趨：貨貴爭趨，獲利必先。 ◎莫怕蓄：賤極貯積，恢復不難。
【陶朱公生意經】
◎生意要勤快，懶惰百事廢。 ◎用度要節儉，奢華錢財竭。
◎價格要證明，含糊爭執多。 ◎賒欠要證人，濫欠血本虧。
◎貨物要面驗，濫入質價減。 ◎出入要謙慎，潦草錯誤多。
◎用人要方正，歪斜托付難。 ◎優劣要細分，混淆耗用大。
◎貨物要修正，散漫查點難。 ◎期限要約定，馬虎失信用。
◎買賣要隨時，拖延失良機。 ◎錢財要明慎，糊塗弊端生。
◎臨事要盡責，委托受害大。 ◎賬目要稽查，懈怠資本滯。
◎接納要謙和，暴躁交易少。 ◎主心要寧靜，妄動誤事多。
◎說話要規矩，浮躁失事多。 ◎工作要精細，粗糙出劣品。
【陶朱公理財十二則】
◎能識人：知人善惡，賑目不負。 ◎能用人：因財器便，任事可賴。
◎能知機：善貯時宜，不致蝕本。 ◎能倡率：躬行以率，觀感自主。
◎能整頓：貨物整齊，奪人心目。 ◎能敏捷：猶豫不決，到老無成。
◎能接納：禮義相交，顧客者眾。 ◎能安業：棄舊迎新，商賈大病。
◎能辯論：生財之道，開引其機。 ◎能辨貨：置貨不拘，獲利必多。
◎能收帳：勤謹不眷，取討必多。 ◎能還帳：多少先後，酌中而行。
【陶朱公理財十二戒】
◎莫慳吝：些少不施，令人懷怨。 ◎莫浮華：用度不節，破敗之端。
◎莫畏煩：取討不力，付之無有。 ◎莫優柔：胸無果敢，經營不振。
◎莫狂躁：暴以待人，取怨難免。 ◎莫固執：拘泥不通，便成枯木。
◎莫貪賒：貪賒價昂，畏還生恥。 ◎莫懶收：輕放懶收，血本無歸。
◎莫癡貨：優劣不分，貽害罪淺。 ◎莫味時：依時不兌，坐味先機。
◎莫爭趨：貨貴爭趨，獲利必先。 ◎莫怕蓄：賤極貯積，恢復不難。
【陶朱公生意經】
◎生意要勤快，懶惰百事廢。 ◎用度要節儉，奢華錢財竭。
◎價格要證明，含糊爭執多。 ◎賒欠要證人，濫欠血本虧。
◎貨物要面驗，濫入質價減。 ◎出入要謙慎，潦草錯誤多。
◎用人要方正，歪斜托付難。 ◎優劣要細分，混淆耗用大。
◎貨物要修正，散漫查點難。 ◎期限要約定，馬虎失信用。
◎買賣要隨時，拖延失良機。 ◎錢財要明慎，糊塗弊端生。
◎臨事要盡責，委托受害大。 ◎賬目要稽查，懈怠資本滯。
◎接納要謙和，暴躁交易少。 ◎主心要寧靜，妄動誤事多。
◎說話要規矩，浮躁失事多。 ◎工作要精細，粗糙出劣品。
－－－－－－－－－－－－－－－－－－－－
经商十八忌
范蠡在助楚王勾践灭吴后，弃官经商，不久发家致富，富可敌国又倾财赈民，并助人致富的社会责任感，即便在今天亦堪为楷模,挖掘并发扬“商圣”的商略、商德、商文化，后人归纳出范蠡的“经商十八忌”：
1. 生意要勤快，切勿懒惰，懒惰则百事废；
2. 价格要定明，切勿含糊，含糊则争执多；
3. 费用要节俭，切勿奢华，奢华则钱财竭；
4. 赊欠要识人，切勿滥出，滥出则血本亏；
5. 货物要百验，切勿滥入，滥入则货价减；
6. 钱财要明慎，切勿糊涂，糊涂则弊端生；
7. 临事要尽责，切勿妄托，妄托则受害大；
8. 账目要稽查，切勿懈怠，懈怠则资本滞；
9. 接纳要谦和，切勿暴躁，暴躁则交易少；
10.主心要安静，切勿妄动，妄动则误事多；
11.工作要精细，切勿粗糙，粗糙则出劣品；
12.谈话要规矩，切勿浮躁，浮躁则失事多；
13.出入要谨慎，切勿潦草，潦草则错误多；
14.用人要公正，切勿歪斜，歪斜则托付难；
15.优劣要细分，切勿混淆，混淆则耗用大；
16.货物要修正，切勿散漫，散漫则查点难；
17.期限要约定，切勿马虎，马虎则失信用；
18.买卖要随时，切勿拖延，拖延则失良机。
经商十二则
一是能识人。知人善恶，账目不负；
二是能接纳。礼文相待，交往者众；
三是能安业。厌故喜新，商贾大病；
四是能整顿。货物整齐，夺人心目；
五是能敏捷。犹豫不决，终归无成；
六是能讨帐。勤谨不怠，取行自多；
七是能用人。因才四用，任事有赖；
八是能辨论。生财有道，阐发愚蒙；
九是能办货。置货不苛，蚀本便经；
十是能知机。售宁随时，可称名哲；
十一是能倡率。躬行必律，亲感自生；
十二是能运数。多寡宽紧，酌中而行。
经商理财致富十二戒：
勿鄙陋，勿虚华，勿优柔，勿强辨，勿懒惰，勿固执，
勿轻出，勿贪赊，勿争趣，勿薄育，勿昧时，勿痴赁
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